Who would be the audience for your media product?

Evaluation: Who would be the audience for your media product?

To determine the target audience for my film I distributed a small survey to a group of 10 people of different ages, background and gender. Half were male and half female. The questions were based on preferred film genre types and what they enjoy about it, what makes them want to watch it. All of the people who took my survey were between the age of 15 and 25 as this was the age group I wanted to target my film at.

The film would be age certificate 15 due to the fact that it may be unsuitable for under 15's.  As well as this, the characters in the film were between this age range, meaning that the target audience could relate to them on a more personal level.

Based on our feedback I would say that our film was more targeted towards females as, instead of being a thriller, our film was more psychological.  We felt, that from our feedback, it appealed to girls slightly more although the males seemed interested also.
We were told by the group that to create an effective horror opening things such as building of tension through the use of music and pace are key to keeping them engaged and wanting more.