Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

Evaluation: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

Looking back at the preliminary task I did I feel that I have improved hugely.  The main reason for this was because I rarely use 'Adobe Premier Pro' to edit videos so editing the preliminary task was the first chance I had to do so in a couple for years. The footage and editing in the preliminary task is still raw compared to the opening of my horror film, but we just needed to get usedd to using the basics of the programme again.  I have learnt that you have to think carefully about where to place your shots as well as what shots to use as this could affect the genre and mood of your film. Planning the sound and light is a key factor as you have to make sure that there is enough light and that things such as wind and traffic do not effect your desired sound if you are filming outside. Overall, i feel that if enough planning and research into the production and editing of the film has been made then it will run smoothly and the way you want it to go.

  I also learn thow to do things like adding effects, transitions as well as adding sound effects and music.
One thing which I learnt from the preliminary task was the '180 degree rule'.  You have to make sure you stick to this otherwise the continuity of your film will be effected.  For our opening this wasn't too much of an issue as it was deliberatly very choppy and changed directions a lot as for most of it we were aiming for it to create a state of confusion for the audience as well as a sense of being lost for the two main characters. We also learnt match on action in the preliminary task, however, this was also wasn't needed as there is no speech in my opening.

What have you learnt about technologies from the process of constructing this product?

Evaluation: What have you learnt about technologies from the process of constructing this product?

I have learnt a lot about technologies from the process of constructing my horror film opening. I learnt how to use Adobe Premier Pro to edit and add effects to my horror film opening including transitions, titles, special effects such as ghosting and sound effects and music. I also used Adobe Photoshop to edit photos of danger signs and the trees through changing the colour contrast of photographs, the brightness, shadows, sharpness and tints. I have also learnt how to use the 'magnetic lasso tool' which cuts out part of the image creating a better effect.

During the process of filming we had to learn to adapt our equipment to the darkness as well as filming on the move and in different locations. This involved changing the angle of the camera to high angle shots, close ups, tracking shots and tilt shots as well as adjusting the tripod. We used a digital camera to take photographs for our title sequence, which potrayed the sense of danger throughout the film, a video camera to film our footage and a tripod to place the video camera on, which also secured the camera in place and enabled us to film the footage steadily and easily.

As we filmed i took photographs on my phone as it is good quality of 12.1 megapixles. In order to share these photographs with the rest of my group i uploaded the photo's onto my laptop using a USB cable and then uploaded them onto facebook.

As well as all this technology i used google and YouTube for researching horror films in planning and research and obviously blogger to show all of this.

Overall, the main thing i learnt was how much we rely on technology in the twenty first century. If we didn't have this type of technology then the production of our horror film opening would not have been possible, and we would have been very limited in the resources in which we used.

How did you attract/address your audience?

Evaluation: How did you attract/address your audience?

http://www.youtube.com/watch?v=9w6y5mTaDYw

This link takes you to the video of my horror film opening 'Nightmares in the Wilderness' which is now uploaded on YouTube. I used speech bubbles and notes on my video to highlight the ways in which my film opening links to other similar films in order to attract the particular audiences that i have previously studied. I referred to genre conventions, use of music and similarities with other movies.

Overall, i think that the main attraction for my target audience is the obvious genre of horror from the beginning if the horror film opening. The use of red, fonts, music and general acting convey the suspense and tension of my film. This appeals to my target audience as they often watch horror films and relates to their general age group.

Who would be the audience for your media product?

Evaluation: Who would be the audience for your media product?

To determine the target audience for my film I distributed a small survey to a group of 10 people of different ages, background and gender. Half were male and half female. The questions were based on preferred film genre types and what they enjoy about it, what makes them want to watch it. All of the people who took my survey were between the age of 15 and 25 as this was the age group I wanted to target my film at.

The film would be age certificate 15 due to the fact that it may be unsuitable for under 15's.  As well as this, the characters in the film were between this age range, meaning that the target audience could relate to them on a more personal level.

Based on our feedback I would say that our film was more targeted towards females as, instead of being a thriller, our film was more psychological.  We felt, that from our feedback, it appealed to girls slightly more although the males seemed interested also.
We were told by the group that to create an effective horror opening things such as building of tension through the use of music and pace are key to keeping them engaged and wanting more.

What kind of media institution might distribute your media product and why?

Evaluation: What kind of media institution might distribute your media product and why?

For this question, i did a directors style commentary voice over explaining some of the key features of my opening. I scripted a voice over that dealt with the institutional issues:

• discussion of my production company logo and name and role of such companies.
• what a production company may do.
• the distributor's job and role.
• where the money may come from to support the film.
• various people named in the titles and in what order.
• what my film is similar to institutionally.

How does your media product represent particular social groups?

Evaluation: How does your media product represent particular social groups?

Scene One

My main character is being compared to the main character in 'When a Stranger Calls'. Both characters appear to be being watched by something/someone. They both look as though they are in danger. They are wearing similar clothes; everyday clothing to give the sense of familiarity so the audience can relate to the characters more as they appear realistic. This promotes the genre of horror more as the audience will be more scared. Both characters appear to be in a secluded typically safe environment, however the genre of horror takes these places and twists them into places that are dangerous and not what you expect them to be. Lastly, the two characters are young and female. Following the trend of 'damsel in distress' type main characters and the stereo typical views of women in danger. One difference between the characters is that the one from my horror film appears to be in a light area whereas the other contrasts to this and is a dark location. My character is still in the opening of my film unknown of the danger before her whereas the main character form 'When a Stranger Calls' is obviously in the climax of her dangerous situation.

Scene Two

In this comparison i am also comparing my character with the main character from 'Creep'. Both characters are in a derelict/ dirty setting and appear to have blood/mud all over them. They also both appear to have a look of fear on their face as if they are being chased, they both also appear as if they are on their own. However, my main character is running whereas the main character from 'Creep' is stationary. Once again both characters follow the stereotype of young female victims n a horrific storyline.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

These are my 9 frames:

1. The Title of the Film

The title of my film is "Nightmares in the Wilderness". I chose this name as it stands out and i think that it can be easily remembered. The colour of my title is red; a typical colour for the horror movie genre as it connotes blood and danger. I chose to place my red title onto a plain black background as this exaggerates the word 'nightmares' in my title and signifies a sense of unknown or darkness. It also makes the title appear bold and stand out more.

2. Setting/Location
The setting of my horror film is in the woods. This is also a typical place for a horror movie to be set as it may remind the audience of a place that they know creating a sense of familiarity. This makes my film opening appear more realistic to the audience as it could happen to anyone. I took the idea of taking an everyday place and representing it as somewhere dangerous and unsettling.

3. Costumes and Props
The characters in my horror film opening are wearing everyday clothes furthermore representing the familiarity in my film. However the clothes look scruffy and appear to have mud and blood smothered all over them. We created the blood using ketchup and BBQ sauce, smudging it all the clothes. We also put mud, twigs and leaves in the hair as well as back combing it to create a look of struggle. The audience can recognise that the characeters have been through an ordeal and are obviously running away from something dangerous.

4. Camerawork and Editing
Shot humber 4 is a screenshot from a high angle shot with a red filter over the lens. I thought it would be a good idea to use a red filter as is connotes a snese of blood lust and a horror effect. It is also as if a predator is looking down on it's prey. We chose to use the high angle shot as it also relates to the stalkerish effect as well as making the characters appear like they have nowhere to run.

5. Title Font and Style

I used the fint 'chiller' in my titles and credits throughout the opening. This font is typical of the horror genre as it looks like blood dripping or as if it has been written in blood. I used white writing in shot 5 as it has been placed on a red background with some trees. The shot appears to have been blended as i used a transition to make it appear more sinister and dangerous.

6. Story and how the Opening sets it up

The story of my horror film opening is a girl appears to have flashforwards or visions of things that are going to hapen. Later on that day she is seen running through the woods and then being dragged of my someone/something mysterious. The opening sets this up as the girl is constantly paranoid, looking around her all the time as if something is following her. I created the flashbacks by blending title sequence photographs with random bits of footage using transitions and speeding up and slowing down certain parts.

7. How Characters are Introduced

The two main characters are introduced in the more dark scene by running across a bridge as if they are running away from something. The audience know this as they look behind them. They appear to have mud and blood all over their clothes which suggests they have already been in danger and something more sinister is about to happen. The camera shot is at an angle, this connotes a sense of helplessness or confusion.

8. Genre and how the Opening suggests it

Shot 8 is from one of the flashbacks at the very beginning of my horror film opening. This shot suggests the genre of horror as it shows a blurred character running across the screen in apparent danger as well as black shadows of trees flickering across the screen. This shot creates a mood of danger and horror.

9. Special Effects
The special effect i used in my horror film opening is ghosting. I used this effect to blur the main character being dragged across the mud awaiting something dark. However, the audience is left on a cliff-hanger as they don't find out what happened to her. I think that  ghosting relates to the horror genre and is well suited in my opening as it adds to the sense of unknown and makes the 'predator' appear more scary.

Final Draft of my Horror Film Opening

YouTube Link:

http://www.youtube.com/watch?v=4B3YI6TVaMc

I had to link my final draft of my horror film onto Blogger through YouTube as i had problems with uploading my video as an avi file through Blogger's uploading process. 

Overall, i think that my final horror film opening is quite successful in conveying the horror genre. After doing the research and planning for the production of the film is was easier to film and edit the actual footage. I think that planning was the key to this task and makes it more successful.

Changes Made

• Sorted out the sound (removed the crackling)
• Held the titles for a longer time
• Added a "Photographed by.." title
• I decided to remove the static noise from the beginning of my horror film opening as it sounded too much like raw audio, which often causes crackling

Deadline

Final Deadline for AS Media Studies Coursework: Blog & Film:

29th March 2011

Results from Questionnaire: Graph

This graph shows what peopel would rate my film  out of 5, 1 for terrible and 5 for excellent.

Results from Questionnaire

Overall, 9 people filled out my questionnaires. 8 males and 1 female, all 9 were from year 12.

• 80% agreed the music did increase the tension of the horror film opening.
• 80% agreed the story wasn't easy to follow.
• 80% agreed there was a noticeable contrast between light and dark.
• 100% agreed that it was obvious that the film was a horror.
• 100% agreed the characters were appropriate to the horror genre.
• 100% agreed the title was appropriate for my horror film opening.
• 55% would watch the film to the end.
• Most agreed that the credits were placed very well but weren't on the screen long enough.
• All said to sort out the crackling noise at the beginning of the film.
• Some said to make the storyline easier to follow.
• A few said that the music should be changed.

Questionnaire

We were required to get feedback from people on how we could improve our film. Although my group edited seperately we came up with a questionnaire together. We came up with these questions :

1. Does the music increase the tension?
2. Is the story easy to follow?
3. Is the contrast noticeable between light and dark atmosphere?
4. Does the start of the film make it clear it is going to be a horror film?
5. What do you think about the way the credits have been placed?
6. What would you rate our film out of 5?
7. Were the characters appropriate to horror?
8. Is our title appropriate to our film?
9. Would you want to watch the end of our film?
10. What changes can we make?

We also asked if they are male or female and what year they are in at school to see if age or gender affects the opinion of someone.

First Draft Horror Film Opening

This is the first draft of my horror film opening, some of the sound at the beginning needs to be turned down as there is a crackling noise where i didn't do an audio check. The titles need to be made longer as they flash too quickly across the screen but other than that i'm extremely pleased with my horror film opening.

Editing: Different Stages

This screen shot shows the control of speed and duration of editing my horror film opening in Adobe Premier Pro. I was able to mess around with slow and fast motion to enhance parts of my film making them more effective to the audience. The only problem i found with changing the speed of certain shots was that the audio also increased, in pitch. The audio had to be deleted and music or sound effects placed over it, this however made the opening more effective as the music created tension and suspense.

This screen shot shows the levels for audio of my horror film opening in Adobe Premier Pro. I had to check the whole opening incase some of the sound/effects/music were turned up to high. If they were too high then the volume had to be decreased to prevent a crackling sound when the film was transferred to disk.

Target Audience

The target audience for my horror film opening is young people as this creates a stronger sense of vulnerability as the characters as also young. Therefore the audience can identify with the characters as well as relate to them on a more personal level. Anyone ethnic background can watch my film as it is not specifically targeted at any particular race. Personally, i feel that females would enjoy watching my film more as it's quite physcological and not too bloody which the typical male enjoys.

Visual Effects in my Horror Film Opening

In my horror film opening i chose to add some transitions onto my cuts to make them more interesting and visually appealing.

I added:

• Texturize
• Cross Dissolve
• Additive Dissolve

I used these transitions to juxtapose two shots together to create a certain confused tone throughout the opening. A state of being lost is created through the quick jumpy cuts. I have used clean cuts to show passages of time or a different part of the story.

I also added some video effects in my horror film opening.

I added:

• Ghosting

I added this effect after i slowed down a piece of footage in my horror film opening. Ghosting blurs the image slightly creating a slight motion blur. I really like this effect as it adds to the effect of the horror genre, i wanted to make so the audience couldn't see exactly what is going on but they have an idea.

Sound Effects for my Horror Film

The sound effects i chose to put on my horror film were:

• Noise for someone falling over
• Noise of footsteps
• Atmospheric Noise (static)
• Noise of a big thud/bang

I chose to add in sound effects to my opening as it creates a more dramatic surreal atmosphere. The sound effects enhance the sound in the film, and make the story flow easier.

Music for my Horror Film

For my horror film opening a browsed a couple of websites which i could find music on, all of this music is copyright free and could therefore be used in my film. The websites included:

mp3unsigned.com
freeplaymusic.com

I found this piece of music which i though unconventionally relates to horror, it's not the typical type of music found in a horror film but it would relate really well in my opening as i plan to do alot of slowing down. It is creepy as it reminds me of a child's toy where it is wound up to make music, also when the lyrics start they remind you of a lullaby, but a gothic one. It is called 'Care' by a band named 'She Lies', it is classed under the genre of 'experimental'.

http://www.mp3unsigned.com/She_Lies/70115/#Care

Or i found this one, which is a more typical horror film piece of music. A dark mood is created by mysterious strings and brooding synths. It's creepy and the music builds up slowly creating tension and a state of suspense. This is already a soundtrack which has been produced for movies and could therefore prove very effective. It is called 'Glassed Over' and is produced by Tilman Sillescu.

http://freeplaymusic.com/search/category_search.php?t=v&i=1898

Glassed Over (2:35) - Found on Soundtrack Suspense Vol 10

I looked further on the internet for some more interesting music to put with my horror film opening when i came across this website:

freesfx.co.uk

I found this piece of music that i really liked. It's called 'The Beginning of the End' and is under the genre 'horror'. It is classed as a sound effect as it is only 21 seconds long but if it was placed correctly in my opening it would prove an effective piece of music. It is jumpy and differsin sound volume as well as pace creating a slightly manic and panicky/paranoid atmosphere which hopefully the audience would be able to recognise.

My Title Sequence: Comparisons

In comparison to the title sequence of "Se7en" my title sequence has alot more actual footage. The visuals in "Se7en" are mainly photographs put together to make a montage like effect.

I did my titles similar to the ones in "Se7en" by flickering the names across the screen by layering the same title on top of each other in a random way to create movement when the title sequence is played.

Also, my title sequence is shorter that the one in "Se7en" as my whole opening credits had to be roughly 2 minutes long whereas the "Se7en" opening was over 2 minutes.